Legal Persuasion by Linda L. Berger Kathryn M. Stanchi & Kathryn M. Stanchi

Author:Linda L. Berger,Kathryn M. Stanchi & Kathryn M. Stanchi
Language: eng
Format: epub
Publisher: Taylor & Francis (CAM)

Analogy: A is like B (The computer screen is like your desktop.)

Metaphor: A is B (The computer screen is a desktop.)

In both, A is the target, and B is the source. When the purpose of using an analogy or a metaphor is to explain, the target (the computer screen early in its existence) typically is the “new” concept or the more abstract idea, and the source (the top of your physical desk) is the more familiar or concrete thing. The analogy or the metaphor makes the target more understandable for one of several reasons: because the physical desktop is similar, but more familiar or more concrete; because “desktop” has become a more abstract category of examples into which the computer screen seems to fit; or because viewing the computer screen as a desktop helps the reader see the computer screen in a different way.

When the reader agrees that the source and the target are similar in some ways, the reader infers that further similarities exist, transferring attributes, relationships, and meaning from the source (the desktop) to the target (the screen). This mapping and transference explains why, after accepting the analogy, the reader is not surprised to find that his computer screen holds virtual files, folders, and a trashcan.

Here’s a different kind of example:

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